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VIDEO: More than 100 People Plunge into Lake to Start 2012

As part of the annual Polar Bear Dip, a crowd ran into Lake Michigan together on New Year's Day; this year many also remembered the event's creator, who died in October.

Twenty-five years after the Port Washington Polar Bear Club was founded by John Brinovec, more than 130 people participated in the dip dedicated to his memory.

Brinovec died in October, after doing the plunge until he was 82. Polar Bear Club President Jon Crain and Vice President Tony Matera wore Brinovec's old club t-shirt and sweatshirt to keep warm before and after their dunks.

Members of the Port Washington Dive Team kept watch as the crowd ran in and out of shallow area between the shore and dock off of . 

With a lighter turnout than some , people speculated the Packer game and snowy weather kept some indoors doing the 2 p.m. dive.

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