Officials unanimously approved an ordinance increasing Port Washington's hotel/motel tax on Tuesday night in hopes of bringing in an extra $30,000 to use for marketing of the city.
The increase moves the tax from 7 percent to 8 percent; the additional funds will go to the Port Washington Tourism department for use in promoting the city, with target markets stressed by council members including Iowa and Chicago.
"My hope is … we can be creative with some of those different funding resources that (are) not currently available to us," Mlada said at an earlier meeting when the idea was introduced. "We need to utilize the people that have been coming to our city."
Tourists from these and other markets that visit Port Washington impact many individuals — including local business owners. Officials are hopeful the program will be succesful enough that the tax can be reduced again after some time.
"The extra one percent is supposed to produce a benefit to the city — which, if it does, there will be an increase of rooms rented and (more money)," Ald. Jim Vollmar said, adding that at that time the tax could drop because additional money would still be coming in from additional rooms.
Vollmar initially suggested the idea of putting a 3-year expiration date on the increase with this in mind, which other council members supported — but some worries about that idea arose.
City Administrator Mark Grams pointed out that it is possible the same aldmermen would not still sit on the board in three years, and, even if they did, remembering that this was set to expire could be tricky; if the council forgot, they could end up owing money back.
Instead, Grams suggested that the issue be looked at during the annual budget process, because it's always reviewed at that time of year anyway.
"For simplicity of this, I agree with Mark," Ald. Doug Biggs said. "While I appreciate the suggestion from Ald. Vollmar, I think its prudent for us to just maintain a vigil watch on it during budget time … not necessarily (add a sunset) which will force action."