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How to Get Thousands of Dollars in Free Publicity for Your Small Business
Small business owners can learn how to generate free publicity, without having to pay for a publicist or PR person, at a 90-minute presentation on Wednesday, Oct. 17, at Zing Boutique, 302 N. Franklin St., Port Washington.
Publicity expert Joan Stewart, aka The Publicity Hound--a Port Washington resident who has an international following of business owners via her free electronic newsletter, her blog and her Number One spot on Google for the phrase "publicity expert"--will present "How to Generate Thousands of Dollars in Free Publicity for Your Small Business" from 8 to 9:30 a.m. She will explain how small business owners can identify story ideas about their own businesses, from fun features to more serious stories, such as how businesses are surviving in a tough economy.
"Local newspapers, magazines, TV stations, radio stations, Patch.com and Yelp.com provide opportunities galore for business owners to generate thousands of dollars in free publicity," Stewart said. "But most business owners don't have a clue what the media want, whom to call, or how to pitch a story."
Find out what's happening in Port Washington-Saukvillewith free, real-time updates from Patch.
Stewart, a former editor at The Sheboygan Press and The Business Journal in Milwaukee, will explain how to pitch local print media such as the Milwaukee Journal Sentinel, Ozaukee Press, the Grafton News-Messenger, The Business Journal, as well as Patch.com, AOL's online news site for Port Washington-Saukville.
She will explain the kinds of stories local TV stations want and how to pitch the assignment editors. She'll also discuss why businesses need to be on Yelp.com, the local site that features user reviews and recommendations, and how to respond to less-than-favorable reviews.
Registration is $25. Register at http://www.PublicityHound.net/zing. Seating is limited to the first 35 people. Handouts, including a list of story ideas, will be included at no additional cost. For more information, contact Stewart at 262-284-7451 or JStewart@PublicityHound.com. Her website is at http://www.PublicityHound.com
