McDonald's Goes For The Gold With 'Favorites Under 400'
A corporate spokesman from McDonald's says they saw an opportunity to communicate with their consumers about the calories in their food, but critics say the Olympics sponsor isn't exactly a fitting image of fitness.
If you walked into McDonald’s this week and ordered a meal, you may have noticed a menu board announcing their “Favorites under 400.” According to a story by AdAge, the campaign is being coupled with their Olympics sponsorship. This also the first time you can order McDonald’s food and know the calorie count at the point of purchase. Heather Oldani, director-U.S. communications at McDonald's told AdAge: "We know that we have the opportunity to help our customers feel that much better about the items they're choosing at McDonald's.” The menu board features items that are 400, 300, 200 and 100 calories or less. The list includes everything from Filet o’ Fish, chicken sandwich, French fries, yogurt parfait and smoothies. The amount of fat …
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Terry
11:50 pm on Wednesday, July 25, 2012
While I consider AWD slightly above squirrels on the evolutionary ladder, I have to go with him on this one. Of all the topics that you guys have let wander all over the map, this is the one you decide to keep "on topic"? Didn't check the banners, are they a sponsor? ;-) more ›